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pricing · launch pricing validated with design partners

The interface is free. The operation is metered.

Self-hosting AdvertisingOS costs nothing, forever. AdvertisingOS Cloud is priced on consumption — what your agents actually do — not on seats. And rehearsals are free: dry runs, reads, reports, checks and audits never meter.

cloud is rolling out in the open build order (docs/cloud-roadmap.md) — availability is stated per tier. prices are launch pricing; changes are announced before they apply.

metersyou pay when something real happens
Five meters, one per pillar

Each meter prices one Cloud pillar. Everything the open project ships free stays free on Cloud — the meters only count live, real-world work.

live actionsrun · per 1,000 live governed mutationsevery mode:"live" change through the governed pipeline — creates, budget changes, pauses, applied recommendations, rollbacksfree: all dry runs · all reads · all reports · all audits
active automationsrun · per enabled automation per montheach enabled schedule or trigger — pacing watches, optimization loops, anomaly sweeps, audience rulesfree: paused automations — scale to zero
audience rows synceddata · per 100k identifiers per monthhashed identifiers pushed to platforms or to Surfsidefree: audience reads · rule evaluation
measurement eventsprove · per 1M events per monthevents ingested for transaction-linked measurementfree: platform-reported metrics via get_report — that's the open core
monetized mediamonetize · take rate · per dealmedia transacted on your sell-side surfacesfree: priced per deal when the pillar ships
tiersgates are features, never the interface
self-host
$0 · forever

The open project. The whole interface, on your infrastructure.

seats · connectionsunlimited — it's yours
toolsall of them, identical to Cloud
guardrails · audit · rollbackincluded — they are the core
supportcommunity
availabilityplanned with the open-source release — planned
dev
$0/mo + usage

Hosted, for kicking tires. $300 usage credits at signup.

seats1
connections2
live actions included500/mo
active automations1
audience rows included10k/mo
events included1M/mo · 14-day retention
supportcommunity
availabilityplanned with the cloud rollout — planned
scale
$499/mo + usage

Production. Overages at published meter rates.

seats5 included · +$49/seat
connections10 included · +$25/connection
live actions included10,000/mo · then $25 per 1,000
active automations10 included · then $10/mo each
audience rows included500k/mo · then $10 per 100k
events included25M/mo · 13-month retention · then $15 per 1M
uptime99.9%
supportstandard
availabilityplanned with the cloud rollout — planned
enterprise
custom

Platforms, agencies, regulated buyers.

identitySAML/SCIM SSO
tenancydedicated
approvalscustom guardrail + approval workflows
embedded / white-label apiper-seat or rev-share, per deal
metersvolume pricing · custom retention
uptime99.95% SLA · named contact
availabilityplanned with the cloud rollout — planned

managed posture (optional, any paid tier): a supervised agent team runs the account within your approvals — 1–3% of managed spend, $1,500/mo minimum.

examplearithmetic, not adjectives
A $50K/month advertiser, on scale
base$499
14k live actions+$100
12 automations+$20
700k audience rows+$20
30M events+$75
≈ per month$714 self-serve · managed posture $1,500 (the 1–3% floor)

Either way it sits far under the cost of the operations headcount it replaces. That comparison is a planning anchor we’re validating with design partners — not a quote, and never a promise of savings.

startno checkout yet, on purpose

Today the way in is the design-partner program: a free 60-day pilot on your real accounts, with founding-partner pricing locked at conversion. Self-serve signup opens with the Cloud rollout.